female financial advisers

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Where are all of the female financial advisers?

As I reflect on the remarkable journey of Shelley Kerr, who became the first woman to manage a senior men’s football team in Britain in 2014, I am reminded of the similar challenges and achievements we see in financial services. Just as Shelley broke through the traditional barriers in sports, women in wealth management are carving out significant roles for themselves in a predominantly male-dominated field.

From the Football Field to Finance

Shelley Kerr’s story is not just inspiring for its uniqueness in the football world; it resonates deeply with us in the financial sector. Like her, I often find myself among the few women at industry conferences dominated by a male, white, middle-aged demographic. However, just as more young girls are encouraged to take up football, we see a gradual but positive change in financial advising.

The latest figures from Investec Wealth & Investment highlight a significant trend: female clients engaging with financial advisers increased from 40% in 2012 to 47% between 2015 and 2017. This shift often follows significant life changes such as divorce or the death of a spouse, prompting many women to seek financial advice for the first time.

The Unique Perspective Women Bring to Financial Planning

Women tend to approach risk differently. A 2006 academic study noted that men engage in riskier behaviours than women, who are more cautious due to a perceived likelihood of adverse outcomes. This careful approach can be incredibly beneficial in wealth management, where understanding and managing risks are central to preserving and growing wealth.

Additionally, there’s something to be said about communication styles. Women often bring a different approach to consultations, focusing on listening and understanding clients’ needs before offering advice. This can make a substantial difference, especially when clients navigate complex and emotionally charged financial decisions.

Empowering Women Through Specialised Financial Planning

As a financial advisor specialising in women’s financial planning, I champion the cause of empowering women to take control of their financial futures. As Shelley Kerr has shown that women can lead in any field, I am dedicated to showing that women can thrive in economic independence and security.

How This Connects to Our Financial Planning for Women

Linking Shelley Kerr’s breakthrough in football with the evolving role of women in financial services underscores the importance of specialised financial planning for women. We understand women’s specific economic challenges, from longer life expectancies and career breaks to managing finances alone later in life.

To finish

Whether you’re facing a new chapter in life or looking to build a stronger financial future, my role is to provide the guidance and support you need. Connect with me at ISJ Financial Planning for a free consultation. Let’s explore how tailored financial planning can empower you just as women like Shelley Kerr are empowered to break barriers in every field.

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Hands holding a financial planning flyer titled '10 Things You Should Know About Cash Flow Modeling'. The flyer lists topics such as 'Empower Your Financial Decisions' and 'Retirement Planning' with a call to action for a free consultation at the bottom.